Tips to Attract More Visitors to Your Site through SEO

Search engine optimization (SEO) is the method of optimizing a website so that it responds better to the search engines. Both internal and external SEO practices will increase the amount of traffic that flows to your website from search engines. Beyond the basics of optimized website copy, blogging is one of the most efficient ways to boost your SEO and get ranked higher on search sites like Google.

One of the key aspects of marketing for any business with a website is how to attract more potential customers to that site. In fact, today's businesses spend an inordinate amount of time trying to strategize how to increase the number of people that visit their website to buy merchandise. Fortunately, there are some reliable ways to bump those numbers and attract more potential customers to your website. Consider the following tips if you want to increase the traffic to your online store or site.

SEO Overhaul

You might think that you have a stellar website, but if it doesn't have SEO going for it, it may be difficult for customers to find. Consider working with an SEO expert who can, at least, perform an SEO assessment. If your website lacks keywords or the content needed to register with search engines, it's not going to rank very highly when customers perform searches on Google, for instance. Once your desktop site gets an SEO overhaul, don't forget to fine tune your mobile site too.

Establish a Presence on Social Media Networks

From Facebook to YouTube, your business should establish its brand on social networks. Marking on social media websites allows your business direct access to customers or potential customers. Post a video of a product tutorial on YouTube. Did you know that "over 6 billion hours of video is watched every month?" (1). By tapping into sites like Facebook and YouTube, you can promote your website each time you post a video or a status update. Remember, there are more than 200 social networking sites. Aside from Facebook and YouTube, consider sites like Pinterest and Twitter too.

Online Advertising

While advertising on many social networks is free, you can increase your online exposure by paying for online advertising. For example, Google Adwords is a great way for online businesses and ecommerce sites to drive traffic to their websites. "You can pay to have Google target certain keywords that relate to your business and display an ad for your business on certain sites." (2) This type of targeted advertising is highly effective, and many businesses find that it's worth every penny.

Provide Incentives

You may be able to increase traffic to your website by offering incentives. For example, encourage people to sign up for email coupons. You can send your mailing list digital coupons for use on your online store. Why stop with just email? You can even send out digital coupons or other incentives using a site like Twitter. Consider a new customer incentive. Each new customer that visits your site receives 20% off on their first purchase. See how other online businesses use incentives to attract shoppers to their sites.

Keep these useful tips in mind if you want to see your traffic to your website increase. By working consistently on your online marketing, you'll see your customer base grow and your traffic rise steadily. If you're still not seeing your numbers rise in accordance with your goals, talk to your SEO professional at to explore other ways you can improve your online reach to customers.

SEO techniques are effective, but often temporary and usually require the assistance of SEO experts. For the average small business owner handling their own marketing, there are some simple and relatively easy steps to drive traffic to your website.

he most effective way to get traffic to your site will include 3 things:

Clear marketing message directed at a defined audience
Collaborating with complementary businesses and individuals by cross-linking on sites that share your audience demo- and geo-graphics. (Think about business owners and providers of children’s clothing, childcare, parent groups, toys, children’s books, play centers, etc.)

Don’t forget the importance of marketing your website “offline.” Get out there and meet your audience. Visit local business that share your audience and leave them with some marketing collateral (samples, postcards, business cards, etc.)